Lila Mendoza is a freelance illustrator based in Austin, Texas, creating bold, colorful artwork for small businesses and indie brands that want a truly unforgettable look.
Five years of turning big ideas into playful, vibrant visuals — digital or print, every piece is made with joy.
A little taste of what Lila's been cooking up lately.
A full brand identity package for a local Austin ice cream shop — including logo, cup illustrations, and a joyful menu board design. The client wanted customers to feel like kids again the moment they walked in. That's exactly what we delivered.
Starting at $550Custom illustrated product labels for an indie plant boutique, featuring hand-drawn botanicals with a vibrant, modern twist. The series of 12 label designs helped the shop stand out at local markets and online. Printed beautifully on sticker stock too!
Starting at $380An event poster for a grassroots Austin music festival that needed big personality on a small budget. The hand-illustrated poster design was printed as a run of 500 and sold out as collectibles. Bold colors, wild typography, total crowd-pleaser.
Starting at $290I'm Lila Mendoza, a freelance illustrator living and working in Austin, Texas. For the past five years I've been turning ideas — big, small, and wonderfully weird — into illustrations that make businesses look like themselves, only better. My clients are mostly local small businesses and indie brands who want a fresh, fun look that actually stands out in a sea of sameness.
My work lives at the intersection of digital precision and hand-drawn warmth. I love working with tablets and pro illustration software, but I'm also a big believer in the magic of a physical piece — nothing beats handing a client a stack of freshly printed stickers or a poster they can actually hang on their wall. If you want both, I do both.
I started Lila's Little Drawings because I wanted to make great illustration accessible to the kinds of businesses that usually can't afford a big agency. Indie coffee shops, plant boutiques, food trucks, musicians, kid-friendly brands — these are my people. Every project gets my full attention, my full color palette, and a whole lot of enthusiasm.
My values are simple: be joyful, be honest, make something you're proud to put your name on. I believe good design should feel like a discovery — like you stumbled into something cool without even looking for it. That's the feeling I chase with every single illustration I create. Let's make something awesome together.
From branding to print to social media art — here's the full menu of Lila-flavored services.
Logo Design
Custom illustrated logo with 3 concept rounds, final files in all formats, and a mini brand guide.
Full Brand Package
Logo, color palette, typography, pattern, and 3 branded asset templates. The whole kit.
Brand Refresh
Modernize an existing brand — updated illustrations, new color story, polished delivery files.
Brand Pattern Design
A seamless illustrated repeat pattern for packaging, fabric, wrapping paper, or digital use.
Event Poster
Bold, illustrated event posters for festivals, shows, markets, or pop-ups — print-ready files included.
Product Label Set
Up to 6 coordinated product label designs with custom illustrations tailored to your brand vibe.
Sticker Sheet Design
A fun, illustrated sticker sheet perfect for merch, packaging inserts, or just spreading happiness.
Menu Board Illustration
Illustrated menu board art for cafes, food trucks, or pop-up shops — digital or print-ready.
Social Media Illustration Pack
5 custom illustrated posts or story templates designed to make your Instagram feed pop.
Website Hero Illustration
A stunning custom illustrated banner or hero image that gives your website a totally unique personality.
Custom Emoji / Icon Set
10 brand-specific illustrated icons or emojis for Slack, email newsletters, or social media use.
Illustrated Email Header
A one-of-a-kind illustrated email header that makes subscribers actually excited to open your newsletter.
A colorful peek inside the studio — recent work, passion projects, and fun experiments.
Wildflower Brand Identity · Austin Boutique
Taco Truck Menu Board · Crispy Hermano's
Music Festival Poster · Loud & Proud Fest
Plant Label Series · Bloom & Grow Shop
Bakery Brand Package · Sugar & Spite
Pet Care Sticker Sheet · Paws & Play ATX
Real talk from real people who trusted Lila with their brand.
"Lila completely transformed how our ice cream shop looks and feels. She nailed the whole 'happy childhood summer' vibe without us even having to explain it twice. The cup illustrations are so good that customers literally photograph them before they eat. We've gotten more social media mentions since the rebrand than in our entire first year combined."
Maya R.
Owner, Sweet Scoop Creamery · Austin, TX
"I was nervous about spending money on illustration for my small plant shop, but Lila made the process so easy and genuinely fun. She sent over early sketches within a week and the labels came out even better than I imagined. At the farmers market last fall, four different vendors asked me who did my branding. I gave them all Lila's contact — she's seriously the real deal."
Jordan K.
Founder, Bloom & Grow · Austin, TX
"The poster Lila made for our festival was honestly the best piece of merch we've ever produced. People were stopping us on the street to ask where they could buy a copy — we ended up selling all 500 prints in two days. Her communication throughout the project was awesome and she delivered everything ahead of schedule. Will 100% be working with her every year going forward."
Dev S.
Co-organizer, Loud & Proud Fest · Austin, TX
Austin, Texas
Freelance studio — projects taken by email, phone, or Instagram DM. Remote-friendly!
Open in Google Maps 📍Tell me about your project and I'll get back to you within one business day. No project too small, no dream too colorful.